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HBC / Non-Foods //

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Winston Weber & Associates, Inc. core competencies are in the areas of organizational design and implementation, business process design, retail expertise and supplier expertise. WWA is recognized worldwide as a leading consulting firm in category management, shopper centric retailing, shopper insights/marketing transformation and retailer/supplier partnering.

WWA is a valuable resource to national and regional retailers in the US, Canada, Mexico, Latin America, Australia and Asia. Over the past 25 years we have helped clients achieve their near term and longer range performance goals. Our areas of expertise include the following:

Organization Effectiveness

Strategic Direction

Corporate Strategic Plan Facilitation

Competitive Positioning

Consumer Positioning

Banner Strategies

Merchandising Strategies




Organization/Process Design

Corporate Structure

Category Management Structure

Top down/Cross Functional Processes

Performance Measures

Change Management



Competency Enhancement

Competency Assessment

Learning Strategy

Customized Program Development

Training


Operational Efficiency

Store Merchandising Execution

Operations Perspective
Merchandising Standards
Compliance Disciplines

Merchandising Support Systems

Systems and Tool Evaluation
Requirements Definition
Provider
Evaluation/Implementation
Center Store Space Optimization

Section “Right Sizing”
Efficient Macro Space Planning
Linkage to Existing Space Management Tools

Shopping Experience Enhancement

Category Management

Organizational Requirements
Integrated Planning Processes
Cross-functional Alignment
Supplier Collaboration

Strategy/Plan Development
“Top-to-Top Communications Model
Process Facilitation
Merchandising Solutions

Strategy/Tactics
Store Segmentation
Assortment/Space Optimization



Evolution to
Shopper Centric RetailingSM

Category Management Redesign
Operations Organizational Redesign
Integrated Planning Processes
Cross-functional Alignment

Our long-term strategic involvement with leading retailers and CPG manufacturer clients allows us to truly understand where the industry is heading during the next three to five years. This insight enables us to bring exceptional strategic value through leading edge thinking when determining how to respond to rapidly changing industry dynamics.

WWA brings to each client engagement a depth of experience in all aspects of retailing from store operations, buying, merchandising and merchandising systems support.